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NOCCO – Not another energy drink

January 31, 2024

NOCCO – Not another energy drink

NOCCO was developed for high-performing adults with an active lifestyle. We had a clear vision of how we wanted to be different from other energy drinks – we knew we needed to offer something new and unique to stand out in a crowded market. We focused on performance and dedication and worked to break the usual behavior of other brands.

In contrary to traditional energy drinks, NOCCO has always been sugar-free and loaded with BCAA:s – branched amino acids. In addition, it includes a selection of vitamins and 180 mg of caffeine which contributes to endurance performance and increased concentration. Basically, NOCCO took everything that training enthusiasts wanted to have before, during, or after their training, and combined it in a can – and then made it great-tasting and convenient. That’s why we call NOCCO a performance drink, not an energy drink

The Performance Drink

When NOCCO launched, the drinks quickly became popular within the fitness and strength training communities. Since the caffeine content of NOCCO contributes to increased endurance performance as well as focus and concentration, NOCCO quickly became used by athletes in a variety of sports. Today NOCCO supports and partners with both sports and fitness events, football and handball players, as well as national teams in Ice Hockey and basketball.

Increased focus

As the popularity of NOCCO has grown, consumers have found other occasions to have NOCCO, such as before gaming, mentally demanding work, or instead of other caffeinated drinks. Since 2014, NOCCO has launched a wide range of flavors and variations, including the NOCCO Focus-series without BCAA’s, the NOCCO Juicy-series with unmatched fruity flavours, and non-caffeinated NOCCO’s (the green cans).

In short, NOCCO is not just another energy drink. NOCCO is dedicated to performance, innovation, and meeting the needs of our customers. We are proud to have transformed the market in several countries – and will continue to do so.

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